Competitions can really be a really important advertising technique for the dental/cosmetic medical market.
And there are three factors for that:
1. Your services are costly, so a prize has a high dollar worth. This enhances the number of participants you’ll likely obtain.
2. People that enter your competition will certainly think about your service the next time they need your solutions (even if they do not win).
3. The people who do win will return to your company (if their experience is excellent) for any type of follow-up treatment or with a family member. It’s far much easier to maintain going to a dentist or surgeon you like than find a brand-new one you don’t understand anything about.
Top Idea: My recommendation is to have numerous victors for your dental/cosmetic clinical contest. It enhances your participant’s belief that they’ll win (which enhances access rates) as well as you’ll get even more individuals with the door who will come to be loyal customers.
Cosmetic & Dental Competition ideas:
Give away dental treatment or cosmetic clinical therapy prior to Valentine’s Day. My referral would certainly be to create 2 competition web pages – one which targets men (“Shock her on Valentine’s Day!)” and also one which targets her (“Give him a surprise on Valentine’s Day!”).
Target involved females on Facebook. Give a pre-wedding treatment (teeth lightening, crease elimination, etc) approximately your selected buck value.
Run a “back-to-school” or “prior to University” contest giving cost-free oral therapy. Target moms and dads of 8-18-year-olds around August. Consider two various competition pages: one with a young child grinning and one with an older teenager.
Give away a “Golden Years” cosmetic treatment. Target males and females on Facebook that are 55+ to make sure you don’t waste your cash.
Run competition teeth whitening therapy. Think about running a common competition similar to this a few times a year. Just be sure to exclude your previous competition entrants from your target market on Facebook.